LinkedIn Corporation - 9197 Words

For the exclusive use of W. Zhou, 2015. 9-713-420 REV: MARCH 19, 2013 DAVID YOFFIE LIZ KIND LinkedIn Corporation, 2012 Jeff Weiner, chief executive officer of Mountain View, CA based LinkedIn Corporation (LinkedIn), reflected on how much LinkedIn had grown since its founding in 2003. Since its inception, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world’s largest professional network on the Internet with $522.2 million in revenue in 2011 and more than 150 million members in over 200 countries and territories. Unlike other major social networking sites such as Facebook and Google+, LinkedIn focused†¦show more content†¦It helps on two vectors. You raise money much more easily with that capability. If you can’t raise money, you still have a valuable thing.†3 One early LinkedIn executive described another turning point for the company: In late 2005 or early 2006, we started to create these public profiles—versions of your profile that were indexed into Google. It made it easier to explain why LinkedIn was valuable. Is someone going to Google you? Of course. Don’t you care about what they find? All the Sex and the City references about Googling people led to being able to explain to mainstream America why it was so important.4 Dan Nye, formerly from Advent Software, replaced Hoffman as CEO in February 2007. Hoffman remained as the company’s chairman and president of products. He explained, â€Å"I knew I needed to hire a CEO. I know I’m strong and good at product vision, business strategy, [and] trends in the Internet industry. I like to spend my time on business and product questions, rather than organizational things.†5 The company continued to add premium subscription products and corporate services, and in late 2007, introduced its Intelligent Applications platform, which enabled partners to build LinkedIn features on their Web sites or deploy applications on LinkedIn’s. In early 2008, the company announced that over 5 million of its 18 million members were based in Europe, and opened its first overseas office in London. Early that year, LinkedIn also launched company profiles (inShow MoreRelatedLinkedin Analysis : Linkedin Corporation Essay1094 Words   |  5 PagesWeek 2 Project â€Å"LinkedIn† Executive Summary This paper addresses LinkedIn Corporation. This article explains how Linked in business model works. 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This new frontier adds value in many ways including faster service, more direct customer feedback, as well as unifying the workforceRead MoreLinkedin Case Study15064 Words   |  61 Pages9-112-006 REV: JANUARY 6, 2012 FRANCOIS BROCHET JAMES WEBER LinkedIn Corporation Every once in a while, a company comes around that transforms an industry in such a way that investors have difficulty grasping just how big it may one day become [†¦] We believe LinkedIn can be one of these companies. —Morgan Stanley Research, June 28, 2011 On the evening of July 7, 2011, the price f or LinkedIn’s shares closed at $94. This closing price gave LinkedIn a market capitalization of $8.9 billion: 37.5 times itsRead MoreSocial Media Policy For Hcl2356 Words   |  10 Pages4. 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(Nielsenwire, 2010) Neilsonwire states that â€Å"social networks and blogs are the most popular online category when ranked by average time spent† (Nielsenwire, 2010) This is followed by time spent on gaming an d instant messaging. (Nielsenwire, 2010)